Bryan L. Ashby
Pauline Smith
Ethan Maw

Bryan L. Ashby

Principal/Owner

Bryan has been in the mortgage industry for over 10 years. He began his career working for Full Spectrum Lending, a division of Countrywide Home Loans. There he received extensive training in the fundamentals and legal aspects of the lending industry. Over time, he soon learned it was difficult to provide personal consideration with many corporate regulations to follow. His desire for great customer service and lower closing costs for his clients inspired him to create Apex Financial, LC.

"I knew I could provide better service for my clients by just asking the right questions. Every client has different circumstances. I knew by opening my own company I could provide options for every type of client, and situation, whether they had great credit or less than perfect credit."

By providing individual attention to each of his clients, Bryan can understand personal circumstances and suggest appropriate loan programs. His motto of 'Straight to the Point' reflects his willingness to discuss clients options in an easy to understand and straight forward manner.

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Pauline Smith

Loan Processor

Pauline has been in the mortgage industry for over 6 years and is a dedicated member of the Apex Financial team. She has an in-depth knowledge of mortgage concepts and is eager to implement new and innovative techniques. She loves the challenge of working in this fast-paced and ever changing industry. One of the things that impressed her most about Apex Financial is the integrity of the company.

“Apex not only educates our clients about the mortgage industry so that they can make an informed decision but we also help them get into a loan that will best suite their overall financial needs. That is something you don’t see with a lot of other lending institutions and brokers. We truly care about our clients and want them to have a professional and positive mortgage experience!”

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Ethan Maw

Mortgage Officer

Ethan is a very easy going Mortgage Officer with a very contagious personality that everyone loves. Ethan knows how to position his clients into the loan that is tailored very best for their situation. We always get good feedback from his past clients on his performance and customer service.

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